Sadie’s desire to be in control of her life stems from her parents' divorce; it was better to face the world behind a veneer, only letting people see what she wanted them to.
But despite her troubled childhood, she pulled her socks up and made a success of herself. With help from a large inheritance left to her by her Granddad, she opened her own chain of salons, named “Beauty” after her Granddad’s dog.
Life was perfect until her business empire started to collapse. The household bills began breaking the bank and she was forced to downsize. She consolidated what was left of her assets and managed to find a salon owner in Walford hoping for a quick sale… With her business in Walford, it wasn’t long before Sadie moved onto The Square. She and her family moved into no. 43 as a fresh start for her and her estranged husband, Jake. But the two continued to butt heads, stemming from a past car accident in which they killed a child. Sadie is determined to move forward, but will Walford be the fresh start they needed or will their demons continue to follow them?
Not content with her husband being a cab driver, Sadie decided to set Jake up with a trial at Scarlett's. Although Jake was initially dubious he eventually came round to Sadie's way thinking, not that she had any doubt that he would. Plus, he had no choice, as Sadie sold his mini cab to Max - a bit presumptuous, Sadie?
With her business blooming, and family life back on track, Sadie didn’t have a lot to worry about. If only she knew about Jake’s continuing affair with Lauren... After nearly catching the two red-handed, Sadie returned home to find Max confronting Jake about Lauren’s potential pregnancy. Shocked further by Bella revealing she caught Jake and Lauren in bed together, Sadie walked out on Jake, leaving him to the mercy of the bottle.