Freida is purchased by Grant Mitchell and Nigel Bates in a greyhound racing scam. After it was determined she could not race, Grant decided to keep her as a pet. Frieda later got pregnant by fellow canine Wellard but the puppies were all stillborn. When Grant left for overseas, Frieda was sent to live with Nigel in Edingburgh. Vicky Prior of the Metro noted that Grant would often use Frieda in many of his scams.